Top 3 Things You Should Know About First Impressions

First impressions are made within 3 seconds. When adapted to the vacation home rental market, we have to revise this a little, as separate impressions are likely to be made based on curb appeal, and then later on the big flourish open of the door (oh come on, you know you’ve done it!) When your clients step into their vacation rental, those first three seconds will be irreversible.

You can manipulate a first impression. Using common knowledge about how and where first impressions are made, you can prepare for the first three seconds. Take on your client’s viewpoint. Open that front door and see where your eyes rest. Take a deep breath. How could these things be improved? Are your guests greeted with an empty foyer, lacking warmth and welcome? Perhaps you could add a candle, gift basket, or beautiful painting.

First impressions are shared. When reporting on an experience, an evaluator will think back from the beginning. This means that, when your guests first share details of your rental with others, they’re going to use the first impression as a reference point. Make it a good one.